A healthy habit you can actually stick with − you're paired with a Nutritionist to keep you on track, for free.
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Free support from our nutritionists
Our research shows that there are four pillars to optimal health: nutrition, sleep, relaxation and activity. We leverage them to match your goals by taking a holistic approach to craft your custom recommendations.
Adding impure ingredients like heavy metals to vitamins is (unfortunately) far more common than you may think. We perform and publish a chemical analysis for each product to maintain transparency.
We've raised the bar and have redesigned quality standards. We only source from manufacturers that respect these strict requirements. Superior quality ingredients have a higher level of efficacy, meaning vitamins that bring you closer to your goals.
We believe in purity, so we go right to the source and use only trustworthy ingredients. We promise to go the extra mile for you to find the very best vitamins out there as we lean on emerging scientific research and cutting-edge recommendation algorithms.
After your first month, you'll have access to your own nutritionist. We're here to make sure you're on the path to results by asking the right questions and monitoring your progress.
Head of Nutrition,
MS, RD, CSSD